Your Small Business Battle Plan
The 2020 holiday shopping season is right around the corner. How are you going to share and promote your business this year? In this blog, we’ll discuss some tips for building your small business battle plan for this holiday shopping season.
Focus on Digital Marketing
Focusing your efforts online also helps create an organic long-term presence. This helps build brand recognition and trust with your potential customers as an authority in your industry.
Update Your Search Engine Listings
Check that your business profile is complete and that all of your information is correct. Add tags for the products or services you provide. For businesses that don’t have a location your customers visit, you do not have to display your address. When you serve customers at their location, you can set a service area.
Make sure that you add special hours for holidays and other days that your hours of operation are different from your regular business hours.
Give Your Website an Upgrade
If you aren’t already selling your products online, you should be. Selling your products online helps engage both the customers who would normally could come to your store and new customers who couldn’t come to you in-person.
Connect your website with Google Analytics to see how many visitors your website gets, how many pages they view and what pages of your website create the most value for your business. Understanding how visitors use your website will help you improve it to increase visits and new sales.
Also keep load time a priority for developing your website. Images look great and help give your website a great visual experience but make sure they’re optimized for mobile viewing. You could optimize your website loading time even further by choosing a website host with all solid-state disk storage.
Build Your Social Media Presence
When setting up each profile, choose the same username on each network for brand consistency. Your profile on each network should the same contact information, bio and consistent graphics.
Engage Your Customers with Email Marketing
Some emails such as welcome messages, new blogs, and follow-up emails can be automated. Automating parts of your email marketing will help make sure that your brand stays on top of your customer’s mind when it comes time to make a purchase decision. This is also an opportunity to make sure you’re asking your customers to review your business online, which will do even more to help promote your business.
To help keep your email out of the spam folder, keep your email template simple without excessive images or HTML. Avoid sales-y words and phrases. Also keep in mind that most free email services such as Gmail look for patterns and similarities in email. If you send the exact same message over a long period of time to a large number of recipients, your email will almost certainly go to the spam folder.
Remember, most consumers check their email on their phone, so compose your email messages with that usability in mind. A good practice is to keep your subject line under 50 characters so it fits onto the display of most devices.
Remember, it is not recommended to purchase email lists. Purchased email lists lack the personal connection to your business that your customers and prospective customers who have opted into your email marketing have. While you may be able to convert a few of those purchased names into customers, you’ll do more harm than good. Many users who receive unsolicited emails flag them as spam. As mentioned earlier, email hosts track these patterns and it could lead to all of your email going to spam.
It’s also important to respect every unsubscribe request. Every email message you send through your chosen email marketing platform must include a way to unsubscribe.
Announce Your Holiday Sales Early