Starting Your Online Store

While selling your products online is an excellent way to reach new customers, it can also be a minefield of legal, technical, and business considerations. This introduction is designed to get you asking the right questions so that successful sales don’t lead to headaches later.

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Over A Century of Service – How Rotary Serves Hoosier Communities

It’s been over 100 years since the first Rotary Club was chartered in Indiana. In fact, Indiana is home to some of Rotary’s oldest clubs. Rotary’s strong commitment to serving others in the community has made a meaningful impact on the lives of Hoosiers. These examples are only beginning to scratch the surface.

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5 Tips for Networking Success

Networking is about creating connections who become advocates for your brand. Everybody has had the “I know someone who can help!” conversation. When a friend, coworker or family member is looking for someone to help them solve a problem, you’ll know just the person they should talk to. Networking is a great way to both promote how you can help, and who to recommend when someone you know needs help.

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The Foundation of Marketing Your Business

Congratulations, you’re a small business owner! What’s next? Now it’s time to get your business in front of potential customers, but how do you build the brand recognition necessary to be successful? While each business unique in exact strategy, all small businesses share the following marketing building blocks

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The Foundation of Marketing Your Local Business with an image of people working across a desk.

Starting Your Own Podcast

Starting a podcast is a great asset in building your business. Not only are you creating content that you can use to build a wider audience for your brand, it’s a great way to establish yourself as an expert in your industry. A 2019 survey conducted by Edison Research showed that 70% of consumers are familiar with the term podcast and 51% have listened to a podcast.

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