The Foundation of Marketing Your Business

Congratulations, you’re a small business owner! What’s next? Now it’s time to get your business in front of potential customers, but how do you build the brand recognition necessary to be successful? While each business unique in exact strategy, all small businesses share the following marketing building blocks

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Starting Your Own Podcast

Starting a podcast is a great asset in building your business. Not only are you creating content that you can use to build a wider audience for your brand, it’s a great way to establish yourself as an expert in your industry. A 2019 survey conducted by Edison Research showed that 70% of consumers are familiar with the term podcast and 51% have listened to a podcast.

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Creating Buzz for Your Business in 2019

Do you want more buzz for your business? More people talking, more people sharing, more people learning about your business is important, because no one can do business with you if they’ve never heard of you!
In our May blog, we’re going over 4 of the big social media platforms to answers to a few big questions: How does their algorithm decide what to show users?, What types of content should my business post to increase engagement?, How else can I increase engagement on these platforms? Whether you’re just starting online or already have an established presence, make sure you check out the full blog, because you are sure to find some new ideas for 2019!

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Creating Buzz for Your Business, with a background image of a bee looking for nectar, half inside a flower.

Establishing a Content Calendar

Your content calendar is a collection of resources that allows you to more quickly and easily plan your social media content.

There are 3 parts you’ll keep track of, your planned (or scheduled) post content, a content calendar template to make sure you’re posting a good mix of content, and a list of events, holidays, and post ideas that haven’t been scheduled yet.

This will be your source of future posts making it easier to see what’s coming up and to post timelier and more relevant posts.

If you’re wondering why you should want a content calendar or how to get started, then read on!

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On a dark green background, is a calendar drawn in a lime green, with blocks accented with stars and circles, along with the text "Establishing a Content Calendar for Your Business".

5 Ways to Promote Your Next Event

There are several events you could host. The type of event you should host depends on who your customer is and what goal you’re trying to accomplish. Your event could be social, such as a networking meetup; an informative insight into your business and the products or services you provide or a sale or special promotion.

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Choosing Your Medium: What channels and social media networks should I use for my business?

How do you choose where to focus your time promoting content? You want to think about all of the channels and social media networks to find those that best work for your target audience. In this blog, we’re looking at who uses the biggest social media channels, along with some other statistics about email and direct mail.

Learn why you should focus on fewer social media channels in 2019, and which audiences can be found on which medium. Click through to find out about our workshop including social media best practices for 2019.

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Choosing Your Medium: What channels and social media networks should I use for my business? With a puzzle game cube with social networks on each square, and a silhouette of a person with their "Brain" open as if on a hinge, and just full of question( mark)s.

Facebook Business Page Updates

In this blog we’re looking at some of Facebook’s recent updates, including updates to Facebook Pages, Facebook Analytics, Facebook Advertising, and additional features for small businesses with Events and Jobs on Facebook. Find out more about these features and get more information about how to use them for your business.

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The Power of Email Marketing

Email is a valuable part of your marketing strategy. With a favorable view from consumers and a high Return On Investment, your business should employ email marketing as part of your overall marketing strategy. Read our blog to find out more!

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