The Foundation of Marketing Your Business

Congratulations, you’re a small business owner! What’s next? Now it’s time to get your business in front of potential customers, but how do you build the brand recognition necessary to be successful? While each business unique in exact strategy, all small businesses share the following marketing building blocks

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The Foundation of Marketing Your Local Business with an image of people working across a desk.

Starting Your Own Podcast

Starting a podcast is a great asset in building your business. Not only are you creating content that you can use to build a wider audience for your brand, it’s a great way to establish yourself as an expert in your industry. A 2019 survey conducted by Edison Research showed that 70% of consumers are familiar with the term podcast and 51% have listened to a podcast.

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5 Ways to Promote Your Next Event

There are several events you could host. The type of event you should host depends on who your customer is and what goal you’re trying to accomplish. Your event could be social, such as a networking meetup; an informative insight into your business and the products or services you provide or a sale or special promotion.

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Facebook Business Page Updates

In this blog we’re looking at some of Facebook’s recent updates, including updates to Facebook Pages, Facebook Analytics, Facebook Advertising, and additional features for small businesses with Events and Jobs on Facebook. Find out more about these features and get more information about how to use them for your business.

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The Power of Email Marketing

Email is a valuable part of your marketing strategy. With a favorable view from consumers and a high Return On Investment, your business should employ email marketing as part of your overall marketing strategy. Read our blog to find out more!

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Ryan Henry and a client working on email marketing, with the text 'The Power of Email Marketing.'
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